
I pinpoint exactly where your page is leaking revenue and provide a complete redesign prototype — a high-converting blueprint of the new experience that your developer can build with confidence.
14+ YEARS EXPERIENCE • NO RETAINERS • DELIVERED IN DAYS

You're getting traffic, but not enough sales
Something feels off, but you can't pinpoint it
You've redesigned before… and nothing changed
Your pages look good, but don't convert
I pinpoint exactly where users drop off
You get clear, prioritised fixes (not theory)
You see what to change - with a prototype
Your dev knows exactly what to build
Get a quick expert breakdown of what's not working — and what to fix.
See how Sblocco unlocks growth for e-commerce brands.


We don't just redesign pages; we re-engineer the customer journey. By aligning visual hierarchy with buyer psychology, we turn passive browsers into high-intent customers.
Simplified CRO for busy brands. No long workshops, just results.
Tell me which page or journey is underperforming. No analytics access or complex onboarding required.
I identify exactly where you are losing money and build a high-converting redesign prototype of the new experience.
You get a prioritised fix list, a clickable prototype for your dev, and a Loom video explaining every decision (for paid audits).
Choose the CRO audit that fits your needs
Get 3 quick, high-impact fixes you can apply today.

A dev-ready redesign prototype + CRO fix plan for one key page.

A complete redesign blueprint for your customer journey — from entry to purchase.

Get in touch — no strings attached — to clarify your goals, priorities, concerns, and budget. Together, we can define a custom plan and a quote based on your scope and timeline.
GET IN TOUCHReal work. No invented numbers.


Made the next step visible earlier and easier to act on.
Reduced clutter and guided attention to what matters most.
Brought proof and reassurance closer to the buying decision.
Turned the page into a clearer narrative around value and impact.


Reduced unnecessary steps and kept users moving forward with clear decisions.
Reordered key moments to build intent before introducing upgrades.
Cut competing choices and focused attention on one action at a time.
Aligned each step to guide users from interest to confident purchase.
Send me your URL and I’ll send you a custom Mini-Audit PDF. No generic tips—just 3 high-impact, actionable changes you can make to your page right now to stop losing customers.
You'll receive your free audit within 1–2 working days.
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I’m a CRO consultant specialising in e-commerce pages and journeys.
For 14+ years, I’ve worked on digital experiences designed to help users find what they need faster, understand value more clearly, and take action with less friction.
Today, I help e-commerce brands uncover what is stopping their pages from converting — whether that is unclear messaging, weak hierarchy, underpowered PDPs, or friction across the buying journey.
My approach is practical and focused: no fluff, no bloated retainer, just clear analysis, visual recommendations and a walkthrough of what to change.
14+ years optimising experiences that convert
Tell me which page or journey isn’t performing, and I’ll come back with the best way to improve it — including scope, timeline, and pricing
I’ll review your page and suggest the right audit for you — with clear pricing and what you’ll get.
No pressure, no fluff — just clear next steps.
Answers to the burning questions in your mind.
Developers build what you specify. CRO ensures you’re specifying the right thing. The prototype gives your developer a clear blueprint — so your budget goes into changes that improve conversions, not guesswork.
Pricing depends on the complexity of the page or journey. For single pages, it usually stays close to what’s listed. For multi-step funnels, we’ll agree scope and price upfront — no surprises.
You’ll get a clear breakdown of what’s not working, what to change, and why — plus a working prototype showing the improved experience across devices, with a walkthrough to guide implementation.
I focus on audits, UX direction, and prototypes. You can implement with your own designer or developer, or come back for follow-up support if needed.
Yes — everything is designed to be practical and easy to execute, with clear guidance and visual examples.
You can implement the changes yourself or with your team. If you want a second pass or further support, you can always come back.
You’ll get a short, personalised review with a few key improvements you can make straight away. It’s quick, focused, and limited to one request per site.
No — while I specialise in e-commerce, the same conversion and UX principles apply to SaaS, subscriptions, and other digital products.
Platform doesn’t matter — I focus on the experience and conversion. I’ve worked across Shopify, Adobe, and other setups, but the recommendations are platform-agnostic.
The process is mostly async for speed and flexibility. If needed, we can arrange a call to go through the work or clarify anything.