Most small business websites look fine. They just don't sell. I look at your website the way your customers do — and show you exactly where they're losing interest and leaving without buying.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
You have visitors, but not enough sales or enquiries
Something feels off — but you don't know what
You've spent money on a redesign and nothing changed
You don't know where people are dropping off, or why
I find where visitors lose interest and leave
You get clear, prioritised fixes (not theory)
You see what to change - with a prototype
Your dev knows what to build, and in what order
A quick, no-obligation expert look at what's not working — and what to fix first.
Before you spend money on a redesign — or keep losing customers to a site that isn't pulling its weight — find out exactly what's wrong, what it's costing you, and what to tackle first.
Tell me which page or journey isn't performing. No analytics access needed, no lengthy onboarding.
I go through your page section by section — layout, copy, structure, calls to action — and identify every point where visitors are losing interest or getting confused.
A Figma audit board with annotated before/after, a clickable prototype across all devices, a Loom video walkthrough, and a Google Sheet roadmap so you and your developer know exactly what to fix — and in what order.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A complete fix blueprint for one key page — with a working prototype your developer can build from.
A complete fix blueprint for your entire customer journey — from landing to sale or enquiry.
Get in touch — no commitment required. Tell me what's not working and I'll recommend the right option for your budget and timeline.
GET IN TOUCHSend me your URL and I'll send you a personalised mini-audit PDF with 3 high-impact changes you can make to your page right now.
No generic tips. No sales pitch. Just specific, actionable fixes for your site.
You'll receive your free audit within 1–2 working days.
Real work. No invented numbers.
the next step was made visible earlier and easier to take
clutter removed, attention directed to what matters
proof and reassurance brought closer to the buying decision
the page became a clearer case for the product's value
unnecessary steps removed, forward momentum maintained
key moments reordered to build intent before introducing choices
one clear action at a time
each step earns the next
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
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I'm a freelance CRO consultant with 15+ years experience — working with small businesses across Italy, the UK, and Europe.
I help small and medium businesses — from e-commerce stores to professional practices — find out why their website isn't converting visitors into customers, and fix it without an expensive full rebuild.
My approach is practical: I review your site the way your customers do, show you exactly what's not working, and give you a mock-up and a plan your team can act on straight away.
No retainers. No vague recommendations. Just a Figma audit board, a clickable prototype, a Loom video, and a Google Sheet roadmap — handed straight to you and your developer, ready to act on.
15+ years optimising experiences that convert.
Tell me which page or journey isn't performing and I'll come back with the best way to fix it — including scope, timeline, and pricing.
No pressure, no jargon, just a straight answer.
I'll reply within 24 hours.
Answers to the burning questions in your mind.
Developers build what you tell them to build — a CRO audit makes sure you're telling them the right thing. Without knowing why your site isn't converting, a redesign is an expensive guess. The prototype I deliver gives your developer a clear brief, so your budget goes into changes that actually improve results.
No — you just need to know your website isn't performing the way you'd like. I handle the analysis and explain everything in plain English, with a video walkthrough you can refer back to as many times as you need.
For paid audits: a Figma board showing a component-by-component breakdown of what's not working and why, a clickable prototype of the improved page across desktop, tablet and mobile, a Loom video walkthrough explaining every decision, and a Google Sheet roadmap listing every suggested change by priority, area, and impact — so you and your developer know exactly what to tackle, and in what order.
> Example of single page audit
> Example of full funnel audit
For the free review: a short personalised PDF with 3 specific, actionable fixes for your page. No generic tips.
> Example of full funnel audit
Think of it this way — if your website isn't converting, every euro you spend on ads or SEO is sending people to a leaking bucket. You pay to get them there, then lose them anyway. Fixing your website first means every future pound or euro you spend on traffic actually works harder. CRO isn't a nice-to-have after ads and SEO — it's what makes ads and SEO worth paying for.
Pricing depends on the complexity of the page or journey. Single pages usually stay close to the listed price. For larger scopes we agree everything upfront — no surprises.
I focus on audits, analysis, and prototypes. You implement with your own developer or designer. Everything is designed to be straightforward to hand off, with clear instructions and visual examples.
Yes — the deliverables are designed to be clear and actionable for any competent developer or designer, without needing CRO expertise to interpret them.
Platform doesn't matter. I focus on the customer experience and conversion logic. I've worked across Shopify, custom builds, and various CMS platforms — the recommendations are platform-agnostic.
The process is mostly async for speed and flexibility. If you'd find it useful to talk something through, we can arrange a call to go over the work or answer questions.
