Most small business websites look fine. They just don't sell. I look at your website the way your customers do — and show you exactly where they're losing interest and leaving without buying.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
You have visitors, but not enough sales or enquiries
Something feels off — but you don't know what
You've spent money on a redesign and nothing changed
You don't know where people are dropping off, or why
I find where visitors lose interest and leave
You get clear, prioritised fixes (not theory)
You see what to change - with a prototype
Your dev knows what to build, and in what order
A quick, no-obligation expert look at what's not working — and what to fix first.
Before you spend money on a redesign — or keep losing customers to a site that isn't pulling its weight — find out exactly what's wrong, what it's costing you, and what to tackle first.
Tell me which page or journey isn't performing. No analytics access needed, no lengthy onboarding.
I go through your page section by section — layout, copy, structure, calls to action — and identify every point where visitors are losing interest or getting confused.
An annotated audit board with annotated before/after, a clickable prototype across all devices, a video walkthrough, and a Google Sheet roadmap so you and your developer know exactly what to fix — and in what order.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A strategic, conversion-focused page built around a specific moment, a sale, a presale, a bundle, a best-seller push, an advertorial, engineered to convert the cold traffic you're paying to send there.
A complete fix blueprint for one key page, built from what's already live, every section reviewed for what's working, what isn't, and why, with a working prototype your developer can build from.
A complete fix blueprint for up to 3 key pages, built from what's already live, with a working prototype your developer can build from and a clear view of how the pages carry a visitor from one to the next.
Get in touch, no commitment required. If it's a bigger build than what's listed here, I'll tell you whether that's something I take on. If you're after ongoing monthly support rather than a one-off audit, that's also worth a conversation, just tell me what's not working and we'll figure out what makes sense.
GET IN TOUCHReal work. No invented numbers.
the next step was made visible earlier and easier to take
clutter removed, attention directed to what matters
proof and reassurance brought closer to the buying decision
the page became a clearer case for the product's value
unnecessary steps removed, forward momentum maintained
key moments reordered to build intent before introducing choices
one clear action at a time
each step earns the next
No pitch, no pressure — just a real look at your site.
Get Free Website Review
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
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I'm a freelance CRO consultant with 15+ years experience — working with small businesses across Italy, the UK, and Europe.
I help small and medium businesses — from e-commerce stores to professional practices — find out why their website isn't converting visitors into customers, and fix it without an expensive full rebuild.
My approach is practical: I review your site the way your customers do, show you exactly what's not working, and give you a mock-up and a plan your team can act on straight away.
No retainers. No vague recommendations. Just a Figma audit board, a clickable prototype, a Loom video, and a Google Sheet roadmap — handed straight to you and your developer, ready to act on.
15+ years optimising experiences that convert.
Tell me which page or journey isn't performing and I'll come back with the best way to fix it — including scope, timeline, and pricing.
No pressure, no jargon, just a straight answer.
I'll reply within 24 hours.
Answers to the burning questions in your mind.
Developers build what you tell them to build — a CRO audit makes sure you're telling them the right thing. Without knowing why your site isn't converting, a redesign is an expensive guess. The prototype I deliver gives your developer a clear brief, so your budget goes into changes that actually improve results.
No — you just need to know your website isn't performing the way you'd like. I handle the analysis and explain everything in plain English, with a video walkthrough you can refer back to as many times as you need.
For paid audits: an annotated board showing a breakdown of what's not working and why, a clickable prototype of the improved page or pages across desktop, tablet and mobile, a video walkthrough explaining every decision, a Google Sheet roadmap listing every suggested change by priority, area and impact, an executive summary of key findings, and a measurement plan covering what to track once it's live. The Page Cluster Audit goes further, adding a journey mapping diagram showing how a visitor moves across the pages in scope.
> Example of single page audit
> Example of page cluster audit
For the campaign landing page: a strategic prototype built for the specific campaign it's serving, full copy, a clickable prototype across desktop, tablet and mobile, an annotated board explaining the reasoning behind each component, and a video walkthrough of every decision.
For the free review: a short personalised PDF with 3 specific, actionable fixes for your page. No generic tips.
> Example of free audit
Think of it this way — if your website isn't converting, every euro you spend on ads or SEO is sending people to a leaking bucket. You pay to get them there, then lose them anyway. Fixing your website first means every future pound or euro you spend on traffic actually works harder. CRO isn't a nice-to-have after ads and SEO — it's what makes ads and SEO worth paying for.
The listed price for each tier depends on two things: how many pages are in scope, and how complex those pages are. The Page Audit covers 1 page and the Page Cluster Audit covers up to 3, but a simple page and a complex one, for example a straightforward product page versus one with multiple variants, bundles or detailed comparison content, take different amounts of work, so the price reflects that rather than being fixed regardless of what's actually on the page. Additional pages beyond what's included are priced separately, from €199 to €499 depending on complexity. The Campaign Landing Page works the same way: €499 covers simpler formats, such as a single-message article or listicle page, while more complex builds, such as a presale page with multiple product carousels, are priced higher. In every case, the final price is confirmed upfront before any work begins, so there are no surprises.
I focus on audits, analysis, and prototypes. You implement with your own developer or designer. Everything is designed to be straightforward to hand off, with clear instructions and visual examples.
Yes — the deliverables are designed to be clear and actionable for any competent developer or designer, without needing CRO expertise to interpret them.
Platform doesn't matter. I focus on the customer experience and conversion logic. I've worked across Shopify, custom builds, and various CMS platforms — the recommendations are platform-agnostic.
The process is mostly async for speed and flexibility. If you'd find it useful to talk something through, we can arrange a call to go over the work or answer questions.
